If Amazon is selling your book, make sure that you go into the Marketplace used book section and list your book for sale yourself. You can underprice the list price and make more than your usual trade percentage if the book is ordered directly through Amazon via the usual channels.

There are at least three effective ways to use the Marketplace section:

1. You can sell brand NEW books as direct from the publisher, shipping direct the same day.
   Many people will value that service assuming you can provide it.
2. You can sell damaged, returned, or not quite perfect books in the USED section. Its not full retail, but its a great return on otherwise unsalable books.
3. Finally, you can also list copies in the COLLECTIBLE section as “autographed by the author”. You can also offer to personalize for buyers, since you will get their email when the order is placed.

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Sign up for an Amazon Associates account and place a link on your own website utilizing your linking references from Amazon.. In many cases the commission you earn from Amazon can be more than the royalty you get from your publisher, and you’ll still earn that royalty.

Explain clearly that if they are interested in buying your book, you’ll earn an extra commission if people click the link on your page, go to Amazon, and immediately add your book to their cart. You may want to explain that you WON’T get the commission if they simply go to Amazon without clicking YOUR link, or if they click on the click, then go elsewhere within Amazon before adding your book to their shopping cart. If it doesn’t cost them anything extra, many people are happy to help you earn extra dollars for the sale.

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If you are member of PMA (Publishers Marketing Association), which you SHOULD be, make sure you enter your title in their “New Titles” column of the monthly PMA Newsletter:

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