Book Design and Production Tips

For anyone who needs to be reminded:
• Keep bar codes straight or rotate them 90°. Don’t be clever.
• Keep bar codes black on white background, or at least use as much contrast as possible.
• You can crop the bars vertically a little bit. You can’t dramatically reduce them in size, and it’s a bad idea to crop them so the vertical bars are barely 1/4″ tall….

I’ve seen several lately that probably wouldn’t scan due to some genius designer running amuck.

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Jack Miller (aka “The Paper Guru from Pira International) expert on the paper industry and market.

• Still too much N.A. papermill capacity for the market, despite 11% capacity reduction since 2004.
• Consumption is flat +/-1% for uncoated free sheet.
• Papermills and companies have been essentially zero profit investments for 15+ years.
• $1 billion investment for latest technology papermills, which requires UFS pricing around $1200/ton for decent ROI. Needs $800/ton just to cover fixed and variable costs. Paper is currently running $800-850 a ton, providing minimal ROI.
• Mills run essentially “full” at around 93% of capacity. Because of minimal ROI, above 93% of capacity means a tight market and rising prices but pricing gets soft once run rates drop below 91-92%. Thus the volatility in the markets.

Additional comments from Eugene Schwartz from Foreword Magazine:
bostonprintbuyers.com/notices/newsrelease06-11-07foreword.html

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Robin Bartlett’s excellent article on how to work any large show with a contacts matrix.

www.robinbartlett.com/NewAndImprovedTradeShows.pdf

Several other good articles on the site as well.
www.robinbartlett.com/articles.html

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www.brianhillanddeepower.com/whythatbook.html

According to an unscientific survey by Dee Power and Brian Hill, the design and layout of the cover is two of the top 4 reasons

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www.readerville.com/webx/.efcd2bc

Don’t always agree with all of their selections and comments, but its good food for thought

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